AUTUMN SALE GET UP TO 60% OFF!

BUY 2 ITEMS - GET AN EXTRA 10% OFF !

BUY 3 IITEMS - GET AN EXTRA 15% OFF !

BUY 4 ITEMS - GET AN EXTRA 20% OFF !

BUY 4 ITEMS - GET AN EXTRA 25% OFF !

Imogen - Romantic Floral Maxi Dress

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Loved by 25,000+ woman across U.K
Size S

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UPDATE: UPDATE: Our 8th Autumn Sale is here! Celebrate eight years of Vivien & Grace with special savings on your favorite styles

When your outfit feels like it's missing that special touch!

Imagine stepping into a flowing floral maxi that moves gracefully with every step, turning an ordinary entrance into a memorable one. Imogen pairs a flattering wrap neckline, defined waist, and sweeping skirt to create an elegant look that feels effortless rather than overdone.

A skirt that moves beautifully

The floor-length skirt creates a graceful, flowing silhouette that moves naturally as you walk. Its sweeping shape adds an elegant sense of movement, making every step feel a little more special.

Flowers from every angle

The all-over floral pattern brings delicate botanical detail across the entire dress. It creates a romantic, eye-catching finish that needs very little styling to make an impression.

A flattering wrap neckline

The wrap-style V-neckline creates a soft, draped finish across the bodice. Paired with flutter sleeves, it gives the dress a feminine look with delicate movement around the shoulders.

A waist that defines the silhouette

The belted waist creates a fitted point between the bodice and flowing skirt. The adjustable sash lets you tie the look together while adding a simple, elegant finishing detail.

Made for memorable occasions

From garden parties and weddings to formal evenings, Imogen brings an effortlessly romantic feel to special moments. Add heels and delicate accessories, or keep the styling understated and let the floral pattern speak for itself.

Let your next special occasion call for something more than an ordinary dress. Imogen combines a sweeping floral maxi skirt, wrap V-neckline, flutter sleeves, and belted waist for a graceful look that feels romantic from the moment you put it on.

At Vivien & Grace, we want shopping to feel simple and enjoyable. That’s why we offer free standard shipping on all U.S. orders, with no minimum purchase required.

We want you to feel happy with your purchase. If the fit or style isn’t quite right, you can request a return within 30 days of delivery. Please review our Return Policy for eligibility, exceptions, and refund details.

Your peace of mind matters to us at Vivien & Grace. Our secure checkout helps protect your payment information, so you can complete your purchase with confidence. Choose your preferred payment method from the options available at checkout

8 Years Of Vivien & Grace

8 YEARS OF LOVE ❤️

Eight years ago, we began a special journey with Vivien & Grace, inspired by our love for fashion and a wish to help women feel beautiful, comfortable, and confident.

Since then, our store has grown into a place to discover lovely styles, find new favorites, and celebrate the joy of dressing in a way that feels like you.

Now we’re celebrating autumn, and we’d love for you to join us! 🎉 To mark this special season, we’re holding an Autumn Sale with extra savings as a heartfelt thank you for your support.

Whether you’ve shopped with us before or are discovering Vivien & Grace for the first time, we’re so happy you’re here.

Join the celebration and help us mark eight years of love, style, and community.

With love,
Vivien & Grace ❤️

Loved by everyone, everywhere. Don't miss out.

i wore this dress to my daughter' s wedding and felt so confident. Everyone commented on how elegant it looked. 

My husband even noticed how how my new dress looked. That say it all really.

The jumpsiute is lovely and soft. 

The fit is perfect. finally a blazer that feels elegant without trying too hand .

Absolutely love my new dress. It feels beautifully made. I'll be ordering again soon.